We believe in people before platforms and the power of social insight to drive business value. You won't find the charts featured below in any of the Digital in 2017 presentations we've published so far though, so this is all juicy new content.All key digital indicators grew at an impressive rate across Southeast Asia over the past year, with mobile social media use in particular posting some very impressive gains.Mobile internet use appears to be driving much of this growth, although mobile internet penetration hasn't quite hit the halfway point yet. At the other end of the scale, less than one-third of the local population in Laos, Myanmar and Timor-Leste has access to the internet today.However, all three of these countries posted strong growth in internet user numbers over the past 12 months, with users in Laos up an impressive 83% year-on-year versus January 2016. Brunei heads up the regional rankings for regional social media use, and the country sits third in the global rankings behind Qatar and the United Arab Emirates. We are a global team of more than 750 people with a common purpose: to connect people and brands in meaningful ways. We are global agency with more than 800 social experts in 15 offices. This is likely caused by the specifics of the country's telecommunications infrastructure though; broadband connections are still in the minority at 45% of all subscriptions, meaning that most mobile data connections are too slow to facilitate over-the-top (OTT) messaging and VOIP services.As a result, most Cambodians continue to maintain active subscriptions with more than one mobile service provider, which allows them to take advantage of intra-network deals and bundled services.However, as broadband connectivity becomes more widely available, and as more people upgrade to smartphones, it's likely that Cambodia will experience the same evolution we've seen in other markets in the region, with individuals consolidating their mobile subscriptions to just one service provider, and moving to OTT services in place of traditional voice calls and SMS.Cambodia still ranks ahead of the regional average when it comes to mobile broadband connectivity though – ahead of both Brunei and Indonesia. Meanwhile, more than three-quarters of Singaporeans use social media each month, but barely one-quarter of the populations of Laos and Myanmar are using social media today.These numbers don't tell the full story in Myanmar, though; when we first started compiling What's more, more than 6 million of these users only joined the platform in the past 12 months, delivering year-on-year growth in social media users of 84% - one of the highest growth rates in the world.Mobile social media continues to grow even more rapidly around the region too, with the number of monthly active users accessing social platforms via mobile devices up 34% year-on-year.The pattern for country-by-country mobile social numbers looks quite similar to that of social media overall, but there are some slight nuances if we compare mobile use to social use via any device.At a platform level, Facebook has the greatest number of monthly active users (MAUs) across all 11 countries in the region, but people use a wide range of platforms from country to country.LINE is particularly popular in Thailand, and the country features in the platform's top 4 global markets. Cambodia – also at the lower end of the regional rankings – also posted strong growth, with internet users growing by 43% over the course of 2016 to reach 45% penetration in January 2017.If you'd like more granular internet user data, you'll find individual country data for all 11 nations in the Brunei heads up the regional rankings for regional social media use, and the country sits third in the global rankings behind Qatar and the United Arab Emirates. Download your free copy now.32 Avenue of the Americas, 4th Floor, New York NY 10013 As we noted in last year’s analysis report, internet access isn’t evenly … More than 4.5 billion people now use the internet, while social media users have passed the 3.8 billion mark. However, the shadow of data misuse remains and almost half of internet users are using ad blockers. Everything you need to know about mobile, internet, social media, and e-commerce use in The Philippines in 2019. By submitting the form below, I confirm that I have read and accept We Are Social Ltd's privacy policy and consent to the personal data that I have submitted to be processed by We Are Social Ltd to send me this report.. We are a socially-led creative agency. Indonesia also ranks in LINE's top 4 markets, but data from BBM used to top Indonesia's rankings, and the country is one of the last remaining global strongholds for Blackberry's once ubiquitous messenger platform.
Please note that you can unsubscribe at any time from these emails by following the link contained therein, or by contacting us directly. Distributing the future. Viber was once so popular in the Philippines that Manila's transport authorities used it for their contact hotlines – you'll still see reference to it on the side of most buses and taxis in the city – but Facebook Messenger has since raced ahead in terms of active user numbers, with GlobalWebIndex data suggesting that Facebook Messenger is now almost twice as big as Viber in the Philippines.Zalo maintains its popularity in Vietnam, although the latest data suggest that Facebook Messenger has now edged the home-grown platform into second place in terms of monthly active users.WhatsApp leads the messenger rankings in both Singapore and Malaysia, with Facebook Messenger taking second spot, but it's interesting to note that WeChat and LINE both have meaningful user bases in these countries too.Mobiles are by far the most popular communication devices in Southeast Asia, with the number of active mobile connections across the region exceeding total population by a third.Mobile subscriptions in Southeast Asia grew well ahead of the global average, but with the number of connections already well in excess of the number of people living in the region, it's likely that many users continue to maintain more than one active SIM.Cambodia tops the regional rankings when it comes to active SIMs per head of population.
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